Excerpt: “Bert Bouwman doesn’t consider himself a trendsetter. But when he planted 15,000 pumpkin seeds at his Brooklyn Park farm this year, he became part of a fledgling national campaign to add a new product for Breast Cancer Awareness Month — the pink pumpkin.

“There’s a lot of pumpkin farmers out there, but not a lot of pink ones,” said Bouwman, standing in a field of light pink pumpkins Friday. “This was a combination of a new product, a new opportunity, and most important, a way to support a cause that affects nearly every family.”

After years of blitzing shopping malls, grocery stores and restaurants, the breast cancer charity movement has landed in farmers’ fields. At least three Minnesota vegetable growers, and about 50 nationally, are launching the unusual campaign organized by a new foundation prodding farmers to think pink.”

Read the whole article at the Star Tribune website: Pink pumpkins take root in crusade against breast cancer

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